The Manage Your Message Podcast

Episode 22: Thomas Steenburgh: How to Sell Your New Stuff

February 11, 2019

When it comes to selling new products, the best-performing companies generate 6X the average returns and 12X those of the worst performers. What do they do differently? Thomas Steenburgh, co-author of "How to Sell New Products" in Harvard Business Review, joins us to explain.