The most direct path for you to grow your business might be hiding right in front of you — in those everyday conversations with customers, clients, members, donors, friends, and other stakeholders. The Business Messaging Podcast, hosted by Jim Karrh, offers you insights, tips, inspiration, and practical advice–so that everyone close to the business can talk about it in a consistent, compelling way.
Prof. Christine Moorman of Duke University's Fuqua School of Business is also the founder and Director of The CMO Survey. She shares with host Jim Karrh the key beliefs and priorities of marketing leaders across the US.