In this episode of The Manage Your Message Podcast host Jim Karrh continues a four-part “solo” series of practical takeaways from his new book The Science of Customer Connections: Manage Your Message to Grow Your Business.
The first section of the book, including Chapters 2-4, is titled “A Message for Growth.” It’s important to note how words have great business value. As just one example, research showed how using one phrase versus another would equate to an $8,100 difference in the sales price of an average home in the U.S.! Yet the irony is that often the people who know the most, and who have the most they could potentially say, get tripped up on the message.
Among the topics that Jim covers in this episode:
- The specific words that have proven popular in promotion and sales during the past 40 years
- Why your vision or mission statement is not a great foundation for your external message
- How professionals within an industry begin to sound similar over time
- Why effective conversations are critical for demonstrating empathy – which in turn builds your professional trustworthiness
Learn more about Jim Karrh:
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