The most direct path for you to grow your business might be hiding right in front of you -- in those everyday conversations with customers, clients, members, donors, friends, and other stakeholders. The Manage Your Message Podcast, hosted by Jim Karrh, offers you insights, tips, inspiration, and practical advice--so that everyone close to the business can talk about it in a consistent, compelling way.
Episodes
Monday Dec 09, 2019
Monday Dec 09, 2019
In this episode of the Manage Your Message Podcast host Jim Karrh welcomes Jeff Amerine, one of America’s top experts in entrepreneurship and startup ecosystems. Jeff is the founder and managing director of Startup Junkie Consulting. He has-- directly or through the funds he manages – invested in 90 startups and small businesses. Jeff joined Jim for a conversation about messaging and management for entrepreneurs and those looking to gain attention, stand out, and grow quickly.
Among the topics Jim and Jeff covered:
- How innovators—especially those from technical backgrounds—can be passionate and extremely well-informed about their idea but stumped when it comes to talking about it, especially to laypeople
- What separates the “investable” ideas and enterprises from the others
- The value of a great pitch—as well as the accompanying risk of focusing so much on the pitch that an entrepreneur misses out on other opportunities to share the word
- The value of Giff Constable’s book Talking to Humans – and how Startup Junkie uses it in working with entrepreneurs
- How to best prepare for specific types of conversations (with potential customers, investors, lenders, and influencers
- The important questions that entrepreneurs and business owners should be asking – and the things to listen for
- The role of storytelling for entrepreneurs and growth businesses
Links:
Learn about Startup Junkie Consulting:
https://www.startupjunkie.org/
Connect with Jeff on LinkedIn:
https://www.linkedin.com/in/jeffamerine
Learn more about Jim Karrh’s speaking topics and testimonials:
Check out a sample of Jim’s new book, The Science of Customer Connections: Manage Your Message to Grow Your Business:
Follow Jim on Twitter:
https://twitter.com/jimkarrh?lang=en
Connect with Jim on LinkedIn:
https://www.linkedin.com/in/jimkarrh
Sign up for the Message Manager Memo weekly email https://jimkarrh.com/
or email jim@jimkarrh.com
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