The Manage Your Message Podcast

Step 4: How Leaders Create Consistent Sales Conversations

How can you as a leader get everyone in your business to talk about it consistently? Can you lead a transformation in your business messaging? Host Jim Karrh completes his special solo series with guidance for sales leaders, revenue leaders, marketing leaders, and others. In this episode, Jim takes you through the keys for adoption--including tips for launching the new message, engaging frontline managers as coaches, building alignment across teams, and keeping your great new content fresh.

Step 3: How Leaders Create Consistent Sales Conversations

How can you as a leader get everyone in your business to talk about it consistently? Can you lead a transformation in your business messaging? Host Jim Karrh continues his special solo series with guidance for sales leaders, revenue leaders, marketing leaders, and others. In this episode, Jim takes you through the right process for selecting a strategically vital sales conversation to focus upon. Then, you can identify the right people in your organization to involve in creating content for…

Step 2: How Leaders Create Consistent Sales Conversations

Host Jim Karrh continues his special solo series designed especially for sales leaders, revenue leaders, and others. In this episode, Jim explains why a "central source of truth" is necessary for consistent sales messaging. Jim also discusses why typical scripts, manuals, and content libraries are not sufficient for today's stressed and time-pressed sellers.

Step 1: How Leaders Create Consistent Sales Conversations

Host Jim Karrh begins a six-part series especially for sales leaders, revenue leaders, marketing leaders, and owners. In this episode, Jim explains why our brains and our organizations tend to undercut sales messaging if left unattended.

MYM Digest: Creating Great Sales Conversations

In this "digest" episode, host Jim Karrh has curated the best advice on effective sales conversations from Frank Sesno, Ian Altman, Brent Adamson, Mark Hunter, Jeb Blount, and Dorie Clark.

Learn By Teaching

In this solo episode of the Manage Your Message Podcast, host Jim Karrh shares the practical reasons why effective leaders are not only lifelong learners but also teachers themselves. From his experiences as a speaker, trainer, and now also instructor at a top business school, Jim talks about how adopting the role of teacher in your business benefits (1) your personal knowledge base, (2) your mindset and assumptions, and (3) your organization overall.

Jeff Brown: Read to Lead

Is it really true that "readers are leaders"? If so, then how can business professionals learn and practice great reading habits? Host Jim Karrh welcomes Jeff Brown, host of the Read to Lead Podcast and co-author of the new book Read to Lead: The Simple Habit that Expands Your Influence and Boosts Your Career.

Jeb Blount: Ink the Deal

Most salespeople aren't good negotiators -- so says our guest Jeb Blount, a multiple bestselling author and "the hardest working man in sales." Host Jim Karrh talks with Jeb about his book Inked: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal.

When I Strayed from the ICP

One of the fundamentals in Managing Your Message is developing your Ideal Customer Profile (ICP) or "best-fit" prospect. In this solo episode, host Jim Karrh shares the strategic and practical value of an ICP. Jim also has a "confession"--the true story of what happened when, as a well-intentioned favor, he strayed from his own ICP when taking on a new client.

Tim Pollard: Selling in the Virtual World

If you are selling, leading, or fundraising in a virtual environment, then how can you best create exceptional messaging? Host Jim Karrh welcomes author and consultant Tim Pollard to talk about message architecture and message delivery.