ian Altman, a former twenty-year CEO, now podcast host, speaker, and co-author of Same Side Selling, discusses the principles of collaborative sales conversations.
Most professionals would say their business depends upon relationships, yet few take a strategic and economically based approach. David Nour, the author of Relationship Economics and Co-Create, joins Jim to help you bridge the gaps.
Andie Cohen-Healy is the founder of The Feathered Head, a business which makes unique hats and vintage pieces typically incorporating bird feathers. It was a radical departure from her earlier experiences working at Leo Burnett and MTV. Her journey offers many lessons for messaging and marketing when you're making a big professional change.
In this episode, the tables are turned and Jim is the guest. On the IBWA's "H2O In the Know" podcast, Jim Karrh talks about using the everyday conversations in your business as a means for growth.
Author, speaker, and leading podcast host Mark Schaefer talks about his new book The Marketing Rebellion -- and how we can best share our message in a marketplace where consumers are in control.
Chris Duke is an entrepreneur who has included the power of stories as a key ingredient to the growth of his business, Anna's Gourmet Goodies. He talks about the evolution of the business as well as stories from his "Outside the Oven" blog and book.