The Manage Your Message Podcast

To Script, or Not To Script?

April 11, 2021

In this solo episode, Jim Karrh answers one of the questions he has been hearing from leaders recently: How closely should we "script" our sales message? Jim compares the benefits and risks of three primary approaches: (1) laissez-faire; (2) command-and-control; and (3) a strategically constructed playbook.

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