The Manage Your Message Podcast

When I Strayed from the ICP

June 28, 2021

One of the fundamentals in Managing Your Message is developing your Ideal Customer Profile (ICP) or "best-fit" prospect. In this solo episode, host Jim Karrh shares the strategic and practical value of an ICP. Jim also has a "confession"--the true story of what happened when, as a well-intentioned favor, he strayed from his own ICP when taking on a new client.

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