The most direct path for you to grow your business might be hiding right in front of you -- in those everyday conversations with customers, clients, members, donors, friends, and other stakeholders. The Manage Your Message Podcast, hosted by Jim Karrh, offers you insights, tips, inspiration, and practical advice--so that everyone close to the business can talk about it in a consistent, compelling way.
Episodes
Sunday Apr 11, 2021
Sunday Apr 11, 2021
In this solo episode, Jim Karrh answers one of the questions he has been hearing from leaders recently: How closely should we "script" our sales message? Jim compares the benefits and risks of three primary approaches: (1) laissez-faire; (2) command-and-control; and (3) a strategically constructed playbook.
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