The most direct path for you to grow your business might be hiding right in front of you -- in those everyday conversations with customers, clients, members, donors, friends, and other stakeholders. The Manage Your Message Podcast, hosted by Jim Karrh, offers you insights, tips, inspiration, and practical advice--so that everyone close to the business can talk about it in a consistent, compelling way.
Episodes
Monday Jun 28, 2021
Monday Jun 28, 2021
One of the fundamentals in Managing Your Message is developing your Ideal Customer Profile (ICP) or "best-fit" prospect. In this solo episode, host Jim Karrh shares the strategic and practical value of an ICP. Jim also has a "confession"--the true story of what happened when, as a well-intentioned favor, he strayed from his own ICP when taking on a new client.
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